We're revolutionizing the conventional retail landscape of off-road lighting with our dynamic new brand. Designed to evoke a sense of adventure, our brand comes fully equipped with everything outdoor enthusiasts could dream of.
I spearheaded the redesign process, crafting a fresh logo, icons, and a complete packaging overhaul spanning over 100+ SKUs. Below, you'll discover our innovative Blazer rebrand strategy, strategically segmented to simplify the retail experience. With color-coded category segmentation, we swiftly guide customers to their desired products, while clear communication ensures seamless shopping and setup, resulting in a more fulfilling user experience.
The brand-new catalog design delivers concise product explanations that effectively educate and captivate potential customers.
